Our Branding

The MSY Brand

The stylebook and branding manual of the Louis Armstrong New Orleans International Airport sets forth certain standards for the display, use, and reproduction of MSY branded materials, printed articles, and photos. The goal of this document is to provide a sufficient guideline for the acceptable uses and/or portrayals of the airport logo, to ensure consistent application of our branding standards, fonts, colors, and logos.

To view the guidelines, click here.

A basic requirement in the use of this logo is that it be applied in the same manner wherever it is used. When applied consistently, a visual relationship between the logo and the airport is so strong that the presence of the logo alone will serve as an identifier of Louis Armstrong New Orleans International Airport.

Because the applications of the logo are almost impossible to list, it is important that certain guidelines be followed when applying the logo for a particular use. Any treatment of the logo that diverts or weakens its effectiveness as a recognizable identifier with the airport is unacceptable.

The airport graphic standards guide was created to establish reasonable application guidelines and to make available a collection of convenient standards against which any new applications of the logo may be measured. The goal of this document is to provide a sufficient guideline for the acceptable uses and/or portrayals of the airport logo, so a consistent application is adhered to.